Lemon Tech

Location

Canada, UK

Testimonial

Cuppa Leads revolutionized our client acquisition strategy. Their AI-driven approach helped us connect with brands actively seeking high-performance marketing solutions. The leads they provided were not just qualified but perfectly aligned with our expertise, allowing us to scale rapidly and consistently.” — Mark Peterson, Founder & CEO

What was their problem?

Lemon Tech, a cutting-edge performance marketing agency leveraging AI for superior campaigns, struggled to attract clients who appreciated their advanced, results-driven approach. Traditional outreach methods were time-intensive and yielded inconsistent results, leaving gaps in their sales pipeline and slowing their growth trajectory.

Why did they choose CuppaLeads?

Duration of Engagement

6 months

Average Deal Size (USD per year)

45000

Goal of the engagement

To create a consistent pipeline of qualified leads from brands looking for performance marketing solutions and achieve faster client onboarding with minimal effort from Lemon Tech’s internal team.

Who is their ideal customer?

Lemon Tech’s ideal customers are small to mid-sized brands and e-commerce businesses seeking innovative performance marketing solutions to improve ROI without requiring a minimum ad spend.

Problem they solve for their customer?

Lemon Tech delivers high-impact marketing campaigns using advanced AI tools and expert strategies, enabling businesses to outperform competitors, maximize ROI, and grow sustainably without overspending on advertising budgets.

Strategy

Cuppa Leads began by collaborating with Lemon Tech to define their Ideal Customer Profile (ICP), focusing on brands actively seeking cutting-edge marketing solutions. The outreach strategy included LinkedIn-based targeting and cold email campaigns, highlighting Lemon Tech’s unique proposition of delivering superior campaigns without minimum ad spend. Personalized messaging emphasized the agency’s use of AI and expert marketers, appealing to decision-makers in the marketing and e-commerce space. A/B testing was conducted to refine campaign messaging, ensuring maximum engagement. Data enrichment ensured accurate targeting, and leads were seamlessly integrated into Lemon Tech’s sales system for prompt follow-up.

Marketing Channels

Cold Email Outreach, LinkedIn Outreach

Results

Over 6 months, Cuppa Leads generated 65 high-quality leads, resulting in a 30% increase in new client acquisitions for Lemon Tech. The campaigns achieved a 22% engagement rate, and Lemon Tech successfully onboarded clients from three new industry verticals. Additionally, the streamlined lead generation process allowed Lemon Tech to focus on delivering exceptional campaigns for their growing client base.