Allsun Travel

Location

Australia, Canada

Testimonial

Cuppa Leads has been a game-changer for our business. Their innovative lead generation strategies helped us connect with travel enthusiasts and partners worldwide. The consistent pipeline of qualified leads has allowed us to focus on crafting memorable journeys for our clients. We couldn’t have achieved this growth without them!” — Sarah Ellis, Founder

What was their problem?

Allsun Travel, a travel agency focused on itinerary planning, struggled to identify and reach their ideal customers effectively. Despite their unique offerings and customer-centric vision, they faced challenges in expanding their reach beyond traditional word-of-mouth referrals. Their internal team lacked the tools and expertise to build a scalable lead generation strategy, which hindered their ability to grow their client base and collaborate with global travel partners.

Why did they choose CuppaLeads?

Duration of Engagement

12 months

Average Deal Size (USD per year)

15000

Goal of the engagement

To generate a steady pipeline of qualified leads, both individual travelers seeking personalized itinerary planning and travel partners looking for collaboration opportunities.

Who is their ideal customer?

Allsun Travel’s ideal customers include individual travelers seeking stress-free, customized travel experiences and mid-sized travel agencies or companies seeking partnerships to expand their offerings.

Problem they solve for their customer?

Allsun Travel takes the hassle out of travel planning by partnering with clients to create tailored, stress-free itineraries. They offer unique services and exclusive collaborations with travel partners to ensure every journey is memorable and enjoyable.

Strategy

Cuppa Leads began by conducting thorough market research to define Allsun Travel’s ICP. The team focused on travelers and travel agencies in regions with high outbound travel demand, such as North America, Europe, and Australia. The outreach strategy included cold email campaigns and LinkedIn messaging tailored to highlight Allsun Travel’s unique value proposition of personalized, stress-free itinerary planning. Data enrichment processes ensured the targeting of high-quality leads, while robust email infrastructure was set up to enhance deliverability. Personalized email content was crafted to resonate with both individual travelers and potential travel partners, emphasizing the ease and fun Allsun Travel brings to travel planning. A/B testing and campaign optimizations were conducted regularly to maximize engagement rates. A unified inbox was established to ensure all qualified leads were handed off seamlessly for follow-up by Allsun Travel’s sales team.

Marketing Channels

Online Events & Webinars (and production), Partnerships Outreach

Results

Within 12 months, Cuppa Leads helped Allsun Travel generate 120 qualified leads, including both individual travelers and travel partners. The number of partnerships with travel agencies increased by 30%, enabling Allsun Travel to expand their service offerings. Personalized email campaigns boosted response rates by 20%, leading to a significant increase in client bookings. Additionally, Allsun Travel successfully tapped into new markets, enhancing their global presence and brand recognition.