Century51

Location

Testimonial

Cuppa Leads has been a cornerstone in revolutionizing our lead generation process. Their expertise in targeted outreach helped us connect with qualified buyers and sellers, boosting our client acquisition efforts significantly. Their AI-driven strategies and seamless execution were exactly what we needed to scale our operations. Highly recommended!” — Michael Carter, Regional Manager

What was their problem?

Century51, a real estate company specializing in helping clients find homes that match their lifestyles, struggled with inconsistent lead quality and volume. Their internal team found it challenging to target high-intent buyers and sellers, resulting in a gap between their offerings and customer engagement. The company needed a scalable solution to attract and convert leads that aligned with their vision of personalized real estate services.

Why did they choose CuppaLeads?

Duration of Engagement

12 months

Average Deal Size (USD per year)

50000

Goal of the engagement

To generate a consistent pipeline of high-quality leads, including both prospective home buyers and property sellers, and to increase engagement with Century51’s real estate services.

Who is their ideal customer?

Century51’s ideal customers are individuals and families seeking homes tailored to their lifestyle needs, as well as property owners looking to sell their real estate in the U.S. market.

Problem they solve for their customer?

Century51 helps customers navigate the real estate market with ease, offering personalized solutions to find homes that suit their lifestyle. For property sellers, they provide expert guidance to ensure successful transactions at competitive market values.

Strategy

Cuppa Leads partnered with Century51 to define their Ideal Customer Profile (ICP) based on factors such as geographic location, property type, and customer lifestyle preferences. The outreach strategy included cold email campaigns and LinkedIn messaging, personalized to highlight Century51’s expertise in matching clients with homes that meet their lifestyle goals. Using advanced data enrichment techniques, Cuppa Leads ensured the targeting of high-quality prospects. To maximize engagement, A/B testing was conducted to refine subject lines and email content. Robust email infrastructure was established to improve deliverability rates, while positive responses were seamlessly integrated into a unified inbox for quick follow-up by Century51’s sales team.

Marketing Channels

LinkedIn Outreach, Partnerships Outreach

Results

Within 12 months, Cuppa Leads generated 95 high-quality leads, resulting in a 27% increase in property transactions for Century51. Response rates improved by 22% due to optimized messaging, and streamlined lead management saved significant time for the sales team. Additionally, Century51 successfully expanded their customer base in three new regions, solidifying their position as a go-to real estate provider.