Cleaning for a Reason

Location

United States

Testimonial

Cuppa Leads played a vital role in helping us expand our network of volunteers and residential cleaning partners. Their data-driven approach and targeted outreach strategies connected us with individuals and organizations passionate about supporting cancer patients. Their efforts have made a meaningful impact on our mission to provide free home cleaning services for those in need.” — Laura Smith, Program Director

What was their problem?

Cleaning for a Reason, a nonprofit dedicated to providing free home cleaning for cancer patients, faced difficulties in expanding their network of volunteers and residential cleaning partners. Their internal team lacked the resources to identify and engage the right contacts consistently, limiting their ability to grow and support more families in need. They required a reliable solution to connect with individuals and organizations willing to support their cause.

Why did they choose CuppaLeads?

Duration of Engagement

8 months

Average Deal Size (USD per year)

39999

Goal of the engagement

To expand the nonprofit’s network by connecting with residential cleaners, cleaning industry professionals, and community volunteers willing to provide free home cleaning services to cancer patients.

Who is their ideal customer?

Cleaning for a Reason’s ideal supporters include residential cleaning companies, individual cleaners, and community volunteers passionate about supporting cancer patients and their families.

Problem they solve for their customer?

Cleaning for a Reason offers an opportunity for residential cleaners and volunteers to give back to their community by providing a vital service to families impacted by cancer. By connecting cleaners and volunteers with patients, the nonprofit creates a meaningful impact in the lives of those battling illness.

Strategy

Cuppa Leads began by conducting research to identify Cleaning for a Reason’s Ideal Supporter Profile (ISP), focusing on residential cleaning companies and individuals in the cleaning industry across the United States. The outreach strategy included personalized email campaigns and LinkedIn messaging, highlighting the emotional and community-driven impact of joining the Cleaning for a Reason network. Contact lists were enriched with proprietary data sources to ensure high-quality targeting, and email deliverability optimization ensured that messages reached the intended audience. Cuppa Leads used A/B testing to refine messaging and subject lines, maximizing engagement rates. All positive responses were routed to a unified inbox, allowing the Cleaning for a Reason team to focus on onboarding new supporters.

Marketing Channels

LinkedIn Outreach, Partnerships Outreach

Results

In just eight months, Cuppa Leads helped Cleaning for a Reason add 75 new residential cleaning partners and over 100 community volunteers to their network. Email engagement rates improved by 24% due to personalized outreach efforts, and the nonprofit was able to expand its services to more patients across the United States. By streamlining their outreach, Cleaning for a Reason significantly increased their ability to provide free home cleaning to families in need.