Cryptic Blockchain

Location

United States

Testimonial

Cuppa Leads transformed our outreach strategy, helping us connect with blockchain innovators and decision-makers. Their data-driven approach and impeccable targeting brought us a steady stream of high-quality leads, allowing us to grow our client base and reinforce our position as a leader in blockchain security.” — Sarah Jenkins, CTO

What was their problem?

Cryptic Blockchain, a blockchain security company specializing in smart contract audits, blockchain protocol audits, and penetration testing, struggled to reach the right decision-makers in the rapidly evolving Web3 ecosystem. Their internal team lacked the resources and precision required to consistently generate high-quality leads. As a result, their growth efforts were stalling, and they needed a reliable partner to streamline lead generation and outreach.

Why did they choose CuppaLeads?

Duration of Engagement

9 months

Average Deal Size (USD per year)

75000

Goal of the engagement

To build a robust pipeline of qualified leads for blockchain security services, including smart contract audits, penetration testing, and Web3 bug bounties.

Who is their ideal customer?

Cryptic Blockchain’s ideal customers are blockchain startups, decentralized application (dApp) developers, and enterprises seeking high-level security services to protect their blockchain ecosystems.

Problem they solve for their customer?

Cryptic Blockchain ensures the security and reliability of blockchain-based platforms by providing comprehensive audits, penetration testing, and vulnerability management. Their services protect customers from potential breaches, ensuring the integrity of smart contracts and blockchain protocols.

Strategy

Cuppa Leads began by collaborating with Cryptic Blockchain to define their Ideal Customer Profile (ICP), focusing on blockchain startups, Web3 companies, and decentralized finance (DeFi) projects. A targeted outreach campaign was executed using LinkedIn Sales Navigator and cold email campaigns, emphasizing Cryptic Blockchain’s expertise in blockchain security and their proven track record. The campaigns included personalized messaging that addressed the critical need for security in the blockchain space and the tangible benefits of Cryptic Blockchain’s services. Data enrichment ensured the outreach targeted high-quality leads, and advanced email deliverability techniques were used to optimize engagement. Positive responses were seamlessly routed to Cryptic Blockchain’s sales team for timely follow-up.

Marketing Channels

Cold Email Outreach, LinkedIn Outreach, Partnerships Outreach

Results

In just 9 months, Cuppa Leads delivered 85 high-quality leads, resulting in a 30% increase in closed deals for Cryptic Ocean’s services. The outreach campaigns achieved a 23% engagement rate, and Cryptic Ocean successfully onboarded clients across five new markets. Additionally, their increased lead flow enabled the company to expand their penetration testing and Web3 bug bounty services to a broader audience.