Growth Brain

Location

Canada, UK

Testimonial

Cuppa Leads played a pivotal role in helping us connect with businesses seeking innovative growth strategies. Their data-driven targeting and personalized outreach enabled us to scale our client base and help more companies stand out in saturated markets. The results were beyond our expectations!” — Emily Carter, CEO

What was their problem?

Growth Brain, a consultancy specializing in product adoption and revenue growth strategies, faced challenges in reaching companies struggling to differentiate their offerings in crowded markets. They needed a systematic approach to generate qualified leads and build relationships with decision-makers seeking innovative growth solutions.

Why did they choose CuppaLeads?

Duration of Engagement

8 months

Average Deal Size (USD per year)

65000

Goal of the engagement

To generate a consistent flow of qualified leads from businesses seeking growth strategies and to position Growth Brain as a go-to partner for product adoption and revenue optimization.

Who is their ideal customer?

Growth Brain’s ideal customers are mid-sized companies and startups aiming to improve product adoption, increase revenue, and establish a competitive edge in crowded markets.

Problem they solve for their customer?

Growth Brain provides strategic guidance to help businesses stand out in saturated markets by implementing innovative growth strategies that drive product adoption, improve customer engagement, and boost revenue.

Strategy

Cuppa Leads worked closely with Growth Brain to identify their Ideal Customer Profile (ICP), focusing on businesses with untapped growth potential. The outreach campaign utilized LinkedIn targeting and cold email marketing to connect with decision-makers in product management, marketing, and business development. Messaging was personalized to address the pain points of businesses struggling to stand out and emphasized Growth Brain’s expertise in driving product adoption and revenue growth. Cuppa Leads conducted A/B testing to optimize email content and ensure maximum engagement. Positive responses were directed to Growth Brain’s sales team for timely follow-up, enabling a seamless lead conversion process.

Marketing Channels

Cold Email Outreach, LinkedIn Outreach

Results

In 8 months, Cuppa Leads generated 80 high-quality leads, leading to a 25% increase in closed deals for Growth Brain’s services. The outreach campaigns achieved a 24% engagement rate, and Growth Brain successfully expanded their client base into two new industries. The steady pipeline of leads also enabled the company to refine their service offerings and enhance customer outcomes.