HeartCore Benefits

Location

United States

Testimonial

Cuppa Leads transformed the way we approach lead generation. Their ability to identify our ideal clients and craft personalized outreach campaigns gave us a steady flow of high-quality leads. Thanks to their strategic approach, we’ve scaled our client base without sacrificing the work-life balance we value so deeply. Highly recommended!” — Jennifer Hall, Founder

What was their problem?

HeartCore Benefits, a digital agency with a unique focus on creating meaningful success for its clients, faced challenges in reaching the right audience. Their efforts to grow their client base were time-consuming, leaving their team stretched thin and compromising the work-life balance they champion. They needed a reliable partner to take over lead generation, allowing them to focus on delivering exceptional services while maintaining their core values.

Why did they choose CuppaLeads?

Duration of Engagement

10 months

Average Deal Size (USD per year)

25000

Goal of the engagement

To generate a consistent pipeline of qualified leads and expand their client base while maintaining a focus on work-life balance and meaningful success.

Who is their ideal customer?

HeartCore Benefits’ ideal customers are small to mid-sized businesses seeking digital marketing solutions that drive growth and success without compromising their team’s well-being.

Problem they solve for their customer?

HeartCore Benefits helps businesses achieve sustainable growth through tailored digital marketing strategies. Their unique approach emphasizes efficiency and balance, enabling clients to enjoy the freedom and success they’ve worked hard to achieve.

Strategy

Cuppa Leads began by collaborating with HeartCore Benefits to refine their ICP, focusing on businesses in industries like wellness, lifestyle, and professional services that align with HeartCore’s mission. A multi-channel outreach campaign was launched, utilizing personalized cold emails and LinkedIn messaging to connect with decision-makers. Messaging highlighted HeartCore Benefits’ unique value proposition—creating meaningful success for businesses while preserving work-life balance. To ensure precision targeting, Cuppa Leads employed data enrichment techniques and set up robust email infrastructure to enhance deliverability. A/B testing was conducted to refine subject lines and messaging, improving engagement rates. All qualified responses were integrated into a unified inbox, enabling HeartCore Benefits’ team to focus on building relationships and closing deals.

Marketing Channels

Online Events & Webinars (and production), Partnerships Outreach

Results

Over 10 months, Cuppa Leads generated 85 high-quality leads, directly contributing to a 22% increase in client acquisition for HeartCore Benefits. Optimized outreach campaigns resulted in a 19% boost in response rates, and streamlined lead management saved the HeartCore team significant time. By outsourcing their lead generation to Cuppa Leads, HeartCore Benefits was able to scale their business while staying true to their mission of fostering balance and freedom.