LearnEdge Solutions

Location

Canada, UK

Testimonial

Cuppa Leads revolutionized our lead generation process. Their strategic approach and constant optimization helped us tap into new markets, increasing our sales pipeline significantly. We highly recommend their services to any EdTech company looking to scale.” — David Kingston, CEO

What was their problem?

LearnEdge Solutions struggled to generate high-quality leads that matched their customer persona. Their internal team faced challenges identifying decision-makers and lacked the bandwidth for outbound campaigns, leading to stagnant growth.

Why did they choose CuppaLeads?

Duration of Engagement

12 months

Average Deal Size (USD per year)

34999

Goal of the engagement

To build a consistent pipeline of qualified leads and increase booked demos with ideal customers.

Who is their ideal customer?

Mid-sized educational institutions and organizations seeking scalable SaaS solutions to improve learning management systems and enhance student engagement.

Problem they solve for their customer?

LearnEdge Solutions provides a seamless, cloud-based learning management system that simplifies administrative tasks and enhances learning experiences through personalized tools and analytics.

Strategy

Conducted in-depth research to identify the ideal customer persona and target audience in Canada and the U.S. Utilized multi-channel outreach campaigns, including cold email and LinkedIn messaging, tailored with personalized value propositions. Ran A/B testing to optimize outreach messaging for higher engagement rates. Integrated positive responses directly into the client’s CRM for immediate follow-up.

Marketing Channels

Cold Email Outreach, Online Events & Webinars (and production)

Results

Generated 78 high-quality leads within 12 months. Achieved a 20% increase in booked demos with ideal customers. Boosted LearnEdge’s conversion rate by 15% through refined messaging and targeted outreach. Enabled the client to expand into two new markets, significantly enhancing their growth trajectory.