Prime Marketer

Location

Australia, United States

Testimonial

Cuppa Leads has been an invaluable partner in helping us find businesses that are ready to take their digital marketing to the next level. Their precision-targeted outreach and data-driven approach have consistently brought us high-quality leads, and our client base has grown significantly as a result.” — Sarah Williams, CEO

What was their problem?

Prime Marketer, a digital marketing agency specializing in comprehensive online marketing solutions, struggled to consistently generate high-quality leads from businesses that could benefit from their services. Traditional lead generation methods were time-consuming and ineffective, leading to slower growth and underutilized marketing potential.

Why did they choose CuppaLeads?

Duration of Engagement

7 months

Average Deal Size (USD per year)

55000

Goal of the engagement

To build a steady flow of qualified leads from businesses in need of holistic growth marketing strategies that could help them acquire, monetize, and retain customers., To develop a steady stream of qualified leads from businesses in need of professional digital marketing services, ultimately increasing Prime Marketer’s client base and revenue.

Who is their ideal customer?

Prime Marketer’s ideal customers are small to mid-sized businesses looking to expand their online presence through digital marketing strategies such as SEO, PPC, social media marketing, and content creation.

Problem they solve for their customer?

Prime Marketer helps businesses grow by providing tailored digital marketing solutions that increase visibility, engagement, and conversions. They offer a full range of services, from SEO to paid advertising, that enable businesses to maximize their online marketing ROI.

Strategy

Cuppa Leads worked with Prime Marketer to define their Ideal Customer Profile (ICP), focusing on businesses that were looking for strategic digital marketing solutions to scale their online presence. The outreach campaign included LinkedIn-based targeting and cold email marketing, with personalized messages that highlighted Prime Marketer’s ability to drive results through customized digital strategies. A/B testing was employed to optimize the outreach messaging and improve engagement. Leads were collected through a streamlined process and sent directly to Prime Marketer’s sales team for follow-up and conversion.

Marketing Channels

Content Marketing, LinkedIn Outreach

Results

In just 7 months, Cuppa Leads delivered 90 high-quality leads, leading to a 28% increase in new client acquisitions for Prime Marketer. The campaigns achieved a 23% engagement rate, and Prime Marketer successfully expanded its client portfolio across three new industry verticals.