Seraf Tech

Location

United States

Testimonial

Cuppa Leads has completely transformed our sales strategy. Their AI-driven approach to lead generation helped us reach decision-makers in the manufacturing sector like never before. Thanks to their expertise, we’ve scaled our client base and expanded into high-value markets. Highly recommended for any tech-forward business!” — Emily Cooper, VP of Sales

What was their problem?

Seraf Tech, a leading generative AI platform for manufacturing, struggled to consistently reach the right decision-makers within its target audience. While their internal sales team had access to tools and data, their outreach often yielded low-quality leads that didn’t align with their Ideal Customer Profile (ICP). This lack of alignment resulted in a stagnant sales pipeline and limited ability to scale into new markets. Seraf Tech needed a solution to optimize their lead generation efforts and ensure their messaging resonated with high-value prospects.

Why did they choose CuppaLeads?

Duration of Engagement

9 months

Average Deal Size (USD per year)

48000

Goal of the engagement

The primary goal was to generate a consistent pipeline of high-quality leads from the manufacturing sector and to significantly increase the number of booked demos with decision-makers.

Who is their ideal customer?

Seraf Tech’s ideal customers are mid to large-scale manufacturing organizations looking to optimize operations through AI/ML technologies. These organizations face challenges managing scattered knowledge across tools, files, and databases and are in search of a unified platform for actionable insights and improved decision-making.

Problem they solve for their customer?

Seraf Tech provides an AI-powered knowledge management platform that integrates fragmented organizational data into a single source of truth. This empowers manufacturing businesses to make informed decisions, improve operational efficiency, and enhance collaboration across teams.

Strategy

Cuppa Leads began the engagement by conducting in-depth research to refine Seraf Tech’s ICP, focusing on manufacturing organizations in North America and Europe. The team then executed a multi-channel outreach strategy, leveraging LinkedIn Sales Navigator and personalized cold email campaigns tailored to highlight Seraf Tech’s unique value proposition. Contact lists were enriched using proprietary data sources to ensure high-quality targeting, while robust technical infrastructure was set up to maximize email deliverability and avoid spam filters. To optimize outreach efforts, Cuppa Leads ran A/B tests on subject lines and messaging, continually refining campaigns to achieve higher engagement rates. Positive responses were seamlessly integrated into a unified inbox, ensuring Seraf Tech’s sales team could focus on converting interested leads.

Marketing Channels

Cold Email Outreach, LinkedIn Outreach, Online Events & Webinars (and production)

Results

Over nine months, Cuppa Leads delivered 92 high-quality leads that directly aligned with Seraf Tech’s ICP. The booked demo rate increased by 25%, providing their sales team with a steady stream of opportunities to showcase their platform. Email response rates improved by 18% due to personalized and optimized messaging, while Seraf Tech successfully expanded into European markets, significantly enhancing their market presence and growth trajectory.