Steed Tech

Location

United States

Testimonial

Cuppa Leads has been instrumental in helping us connect with professionals who share our vision of creating passive income streams through commercial real estate investing. Their targeted approach and seamless execution brought us qualified leads that aligned perfectly with our mission. We’ve seen remarkable growth in our investor base thanks to their efforts.” — Amanda Larson, Founder

What was their problem?

Steed Tech, a real estate investment company focusing on passive income opportunities through commercial real estate, struggled to identify and attract high-net-worth professionals passionate about creating wealth while pursuing meaningful work. They lacked an effective strategy to target and engage this niche audience, resulting in slower growth in their investor network.

Why did they choose CuppaLeads?

Duration of Engagement

12 months

Average Deal Size (USD per year)

150000

Goal of the engagement

To build a pipeline of qualified investors interested in passive commercial real estate opportunities and to increase engagement with Steed Tech’s mission-driven investment strategies.

Who is their ideal customer?

Steed Tech’s ideal customers are high-net-worth professionals and impact-driven individuals seeking hands-off commercial real estate investments to grow their wealth while focusing on their passions and creating meaningful change in the world.

Problem they solve for their customer?

Steed Tech helps investors generate passive income streams through hands-off commercial real estate investing, allowing them to focus on their passions and create a lasting impact for humanity and the planet.

Strategy

Cuppa Leads worked with Steed Tech to refine their Ideal Customer Profile (ICP), focusing on professionals with significant disposable income who are interested in passive income and impact-driven investments. The outreach strategy included LinkedIn-based targeting and cold email campaigns, with messaging tailored to resonate with Steed Tech’s mission of enabling investors to grow wealth while engaging in their passions. A/B testing was conducted to refine subject lines and email content for higher engagement. Cuppa Leads ensured high email deliverability and enriched the data with professional insights to target the right audience effectively. Qualified leads were integrated into a unified inbox for follow-up by Steed Tech’s team.

Marketing Channels

Content Marketing, Partnerships Outreach

Results

Over 12 months, Cuppa Leads generated 105 high-quality leads, resulting in a 35% increase in new investors for Steed Tech. The outreach campaigns improved engagement rates by 28%, and the streamlined lead management process saved the sales team significant time. Additionally, Steed Tech expanded their portfolio with new investment opportunities driven by the growing interest of their investor base.