Team Lease Recruiter

Location

India

Testimonial

Cuppa Leads has been instrumental in helping us reach organizations and enterprises aligned with our mission. Their focused, AI-driven lead generation approach allowed us to connect with the right partners, accelerating our efforts to create dignified and quality work opportunities across India. We value their expertise and seamless process, which has been a key factor in our success.” — Rohan Mehta, Director of Partnerships

What was their problem?

Team Lease Recruiter, a pioneer in workforce development and employment solutions, faced challenges in expanding their reach to enterprises that aligned with their mission of “Putting India to Work.” Despite their impactful vision of creating formal employment opportunities for India’s informal workforce, they struggled to identify and connect with decision-makers within target enterprises. This gap hindered their ability to scale partnerships and implement their 3E model (Employment, Employability, E-Workforce) effectively.

Why did they choose CuppaLeads?

Duration of Engagement

12 months

Average Deal Size (USD per year)

39999

Goal of the engagement

To build a steady pipeline of enterprise leads aligned with Team Lease Recruiter’s vision and to expand their network of partnerships for creating dignified and quality work opportunities.

Who is their ideal customer?

Team Lease Recruiter’s ideal customers are mid-to-large enterprises seeking workforce solutions that promote formal employment, skill development, and economic growth. These organizations are typically in sectors such as manufacturing, retail, and IT.

Problem they solve for their customer?

Team Lease Recruiter offers scalable workforce solutions that address India’s informal employment challenges. Their 3E model integrates Employment, Employability, and E-Workforce to help enterprises formalize their operations, improve workforce skills, and create meaningful job opportunities.

Strategy

Cuppa Leads collaborated with Team Lease Recruiter to refine their Ideal Customer Profile (ICP), focusing on industries and enterprises that could benefit from formal workforce solutions. A targeted outreach campaign was launched, leveraging LinkedIn Sales Navigator parameters and enriched contact lists to ensure precise targeting. Personalized cold email campaigns were crafted to emphasize Team Lease Recruiter’s vision of creating dignified employment and scalable workforce solutions. Cuppa Leads established a robust email infrastructure to enhance deliverability and avoid spam filters. A/B testing was conducted to refine messaging and maximize engagement rates. Qualified leads were integrated into a unified inbox, streamlining the lead handoff process and enabling Team Lease’s team to focus on nurturing relationships and closing deals.

Marketing Channels

LinkedIn Outreach, Partnerships Outreach

Results

Over 12 months, Cuppa Leads generated 110 high-quality enterprise leads, resulting in a 28% increase in partnerships for Team Lease Recruiter. Optimized campaigns improved email response rates by 21%, and seamless lead integration saved the Team Lease team valuable time and resources. These efforts allowed Team Lease Recruiter to expand their footprint, enabling them to create formal employment opportunities for a broader segment of India’s workforce.