UXExpert

Location

Australia, UK

Testimonial

Cuppa Leads has been a game-changer for our lead generation strategy. They connected us with businesses that truly understood the value of optimizing user experience. Thanks to their targeted outreach and insightful lead generation, we’ve seen a significant boost in both the quality and volume of our leads.” — Michael Richards, Founder & CEO

What was their problem?

UXExpert, a consultancy specializing in UX audits and user experience optimization, faced challenges in reaching companies who fully appreciated the importance of a seamless user experience. Their lead generation efforts were slow and didn’t yield the high-value prospects they needed to scale their business.

Why did they choose CuppaLeads?

Duration of Engagement

6 months

Average Deal Size (USD per year)

40000

Goal of the engagement

To build a consistent pipeline of qualified leads from businesses looking to optimize their websites and improve user experience to drive higher conversions.

Who is their ideal customer?

UXExpert’s ideal customers are mid-sized companies and enterprises that recognize the value of user experience in driving conversions and are looking for expert insights to improve their website’s usability and overall user journey.

Problem they solve for their customer?

UXExpert helps businesses identify and address usability issues on their websites, ensuring smooth user journeys, increasing conversion rates, and ultimately driving revenue growth.

Strategy

Cuppa Leads collaborated with UXExpert to define their Ideal Customer Profile (ICP), focusing on businesses that needed expert UX audits to enhance site usability and optimize conversions. A multi-channel outreach strategy was implemented, combining LinkedIn targeting and cold email campaigns that highlighted UXExpert’s ability to solve common website usability issues that hinder conversions. Personalized messaging focused on the value of improved user experiences in driving business growth. A/B testing was used to refine the messaging for higher engagement. Leads were automatically enriched with relevant data and seamlessly integrated into UXExpert’s CRM for immediate follow-up and conversion.

Marketing Channels

Cold Email Outreach, LinkedIn Outreach

Results

In 6 months, Cuppa Leads generated 75 high-quality leads, resulting in a 30% increase in new client acquisitions for UXExpert. The campaigns achieved a 25% engagement rate, and UXExpert successfully onboarded clients from industries including e-commerce, SaaS, and healthcare.