Velocity 10

Location

Australia, United States

Testimonial

Cuppa Leads helped us connect with businesses that truly needed our growth marketing expertise. Their precision in lead targeting and personalized outreach strategies allowed us to acquire high-value clients and expand our reach faster than we anticipated. We saw an immediate impact on our growth trajectory.” — Brian Thomas, Founder & CEO

What was their problem?

Velocity 10, a consultancy focused on holistic growth marketing strategies, struggled to attract businesses that were the right fit for their customer acquisition, monetization, and retention solutions. Despite their strong offerings, they found it difficult to reach companies who truly understood the value of a comprehensive growth strategy.

Why did they choose CuppaLeads?

Duration of Engagement

10 months

Average Deal Size (USD per year)

100000

Goal of the engagement

To build a steady flow of qualified leads from businesses in need of holistic growth marketing strategies that could help them acquire, monetize, and retain customers.

Who is their ideal customer?

Velocity 10’s ideal customers are mid-sized to large companies looking to optimize their customer acquisition strategies, improve monetization, and enhance retention to drive sustainable growth.

Problem they solve for their customer?

Velocity 10 helps businesses create and implement holistic growth marketing strategies that focus on acquiring the right customers, monetizing effectively, and retaining clients for long-term success.

Strategy

Cuppa Leads collaborated with Velocity 10 to define their Ideal Customer Profile (ICP), identifying companies seeking scalable marketing strategies to improve their growth metrics. The outreach strategy focused on LinkedIn targeting and cold email campaigns to engage decision-makers in marketing, growth, and business development. Messaging was tailored to emphasize Velocity 10’s comprehensive approach to customer acquisition, monetization, and retention. Cuppa Leads conducted A/B testing on subject lines and email content to maximize open and response rates. The results were directly integrated into Velocity 10’s CRM for immediate follow-up and conversion.

Marketing Channels

Content Marketing, Online Events & Webinars (and production)

Results

In 10 months, Cuppa Leads generated 120 high-quality leads, contributing to a 35% increase in new client acquisitions for Velocity 10. The outreach campaigns achieved a 28% engagement rate, and the company successfully expanded into three new industries. The qualified leads helped Velocity 10 streamline its sales process and close high-value deals faster.