A Lead Nurturing Company Nurturing Your Leads Toward Conversion
We Develop Mutual Trust With Our Customers At Every Stage Of The Sales Funnel, Allowing Them To...
I had the pleasure to work with the Growth Rhino team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO – Toasty.ai
How We Work?
Our lead nurturing marketing process is methodical & data-driven.
The goal is to identify the ‘right’ cadence & message them as per the respective persona.
We get this done by tracking & measuring everything from day 1.
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona with the help of different lead nurturing techniques.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once messaging and the audience are decided, we begin experimenting with our b2b lead nurturing strategies.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels is among the b2b lead nurturing best practices and can drive up conversion by nearly 3X.
Once the right cadence and messaging has been identified, we focus on the 'winning' campaign(s) and amplify our lead nurturing process.
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized in the launch of the next lead nurturing campaign ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
How can our lead qualification services benefit you?
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love the fact that we’re continuously learning and improving our strategies. We set aggressive targets for the team and so far we’ve knocked them out of the park!
FAQs
You can follow this 5-step guide to launch a successful lead nurturing campaign:
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