I had the pleasure to work with the Growth Rhino team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO – Toasty.ai
Our cold email process is methodical & data-driven.
The goal is to identify the ‘right’ cadence & message them as per the respective persona.
We get this done by tracking & measuring everything from day 1.
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona and plan our lead qualification process accordingly.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once messaging and the audience are decided, we begin experimenting to increase your sales qualified leads.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) and amplify our sales qualification process and strategies.
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaign's performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process of lead generation and qualification begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love the fact that we’re continuously learning and improving our strategies. We set aggressive targets for the team and so far we’ve knocked them out of the park!
FAQs
Your cold email for a business partnership should constitute the following:
A warm introduction of your company
Highlight your goals and shared values
Outline benefits for potential partners
Put forward your asks and gives
Demonstrate commitment to a long-lasting relationship
To approach a business for a partnership, it is important to:
Highlight the products and services you offer
State how this partnership would benefit both parties
Outline the pain points the company is currently facing
Explain to them how you can help
A key to a strong partnership lies in:
